School of Aviation

Tae Hyun Kim

Mr Tae Hyun (Danny) Kim

Mr Tae Hyun (Danny) Kim

Bachelor of Business Administration (Hankuk University of Foreign Studies), Master of International Tourism Management (The University of Queensland)

PhD Student

Room Number:  OMB 208
 UNSW Aviation, The University of NSW, Sydney NSW 2052

Research details

Research Title: Cross-Cultural Perspectives of Air Service Management for Air Passengers with Reduced Mobility

This study will discuss managerial practices to offer quality service and to minimise travel constraints at airports for air passengers with Reduced Mobility (hereinafter APRM) travelling to Australia. It is estimated that at least 750 million people in the world have some type of disability, equating to more than ten percent of humanity. Dickinson (2007) estimated that more than thirty percent of the Australian population have access requirements, including children, senior citizens, and people with temporary disabilities. Furthermore, the majority of people have some functionality which is less than the norm, and will be temporarily or permanently disabled by accident, alcohol, drugs, stress, or fatigue at some stage during their lives. As people age, in particular, they are more likely to have a mobility-related disability or disability in their daily living. In Australia, it has been estimated that seven to eight percent of international travellers have some sort of disability. This study therefore underpins the human rights for air travel, to participate in leisure activities and to enjoy quality of life, regardless of their mobility issues.

In the case of air travel, in many cases tourism service begins at the airport, as airport infrastructure is the first and last points of tourists’ contact in a destination. As air passengers became more sophisticated and demanding, the aviation industry began to use quality service as a marketing strategy to survive in a competitive marketplace. For instance, accessibility, assistant facilities, priority for services, discounted fees for using amenities, wheelchairs for free rental, tactile brochures, and emotional demands of a service situation are the management issues that impact APRM’s perception of the airport services. One of the challenges is that APRM’s perceptions of services may also be closely related to their cultural backgrounds. Moreover, cultural differences not only influence satisfaction measures but also loyalty measures. Therefore, this study also focuses on establishing the most suitable air service strategies depending on APRM’s cultural backgrounds.