Mr Suranga Perera
Research Title: Integration of airline pricing and inventory control functions: optimal pricing structures by Fare-Class Realignment (FCR)
This research focuses on developing a theory and application for FCR to rationalise Pricing and Inventory Control frameworks to improve the current revenue management practices. This research will contribute to the existing literature by establishing a theory for practicing a unified Pricing and Inventory Control function. The outcomes will help any airlines to improve the pricing structure and the efficiency of the pricing ladder.