To develop an appreciation of the main drivers in the marketing of an airline's products.
This will be done through a study of the four "P's of marketing viz product, price, place and promotion. Product development and the importance of market research are studied. Price and its important role in airline's marketing and Distribution strategies are also studied. Promotion of airline products is discussed throughout the course.

This course runs for two hours per week in SESSION ONE.
Lectures are held in Room Mathews Theatre D from 1000 - 1200 on Fridays.

The course has four forms of assessment.
One assignment is a report from a selected course list, another assignment a presentation. Tutorials are handed in and marks achieved.
An exam is conducted in the exam period at the end of Session 1.

This text is available from the University Bookshop and UNSW Library.

The University of New South Wales provides a range of resources to help students develop their skills and to realise their full potential. The Learning Centre, located at the entrance to the Library provides guidance material, which is also available on-line.

In particular, students may wish to access the following:

Note-Taking Skills
The Basics of Essay Writing
Answering Assignment Questions
Report Writing FAQs
The Basics of Studying for Exams
Surviving Exams
Exam Skills
Plagiarism
The American Psychological Association (APA) Referencing System