University of New South Wales - UNSW

This course is 6 UOC. The prime objective of the course is for students to obtain an appreciation of the main facets of marketing within the airline industry

Learning Outcomes

To examine the structure of the airline passenger markets.
To examine market research methods and ways to predict reaction to marketing strategies.
To examine product design including aircraft types, seating and service standards, and schedules.
To study of the impact of pricing and yield management.
To study airline distribution methods and airline promotion strategies.

To be advised.

Doganis, R. Flying off Course - The Economics of International Airlines (3rd Edition).

Recommended Texts

Wells, A. - Air Transportation: A Management Perspective.
Tretheway, M. and Oum, T. - Airline Economics.
Holloway, S. - Straight and Level: Practical Airline Economics (2nd Edition).
Shaw, S. - Airline Marketing and Management.
Butler, G. and Keller, M. - Handbook of Airline Marketing.
King, B. and Hyde, G. (1989) - Tourism Marketing in Australia
Kotler, P. (2006). Marketing Management (12th Edition).
Hawkins, Neal and Quester (1994). Consumer Behaviour: Implications for Marketing Strategy.

Learning Resources

The University of New South Wales provides a range of resources to help students develop their skills and to realise their full potential. The Learning Centre, located at the entrance to the Library provides guidance material, which is also available on-line.

In particular, students may wish to access the following:

Note-Taking Skills
The Basics of Essay Writing
Answering Assignment Questions
Report Writing FAQs
The Basics of Studying for Exams
Surviving Exams
Exam Skills
Plagiarism
The American Psychological Association (APA) Referencing System