School of Aviation
AVIA 2501 Airline Marketing Strategies

Aims

This course is 6 UOC. The prime objective of the course is for students to obtain an appreciation of the main facets of marketing within the airline industry

Learning Outcomes

Lecturer

Mr Ian Douglas

Assessment

To be advised.

Required Text

Doganis, R. Flying off Course - The Economics of International Airlines (3rd Edition).

Recommended Texts

Learning Resources

The University of New South Wales provides a range of resources to help students develop their skills and to realise their full potential. The Learning Centre, located at the entrance to the Library provides guidance material, which is also available on-line.

In particular, students may wish to access the following:

Note-Taking Skills
The Basics of Essay Writing
Answering Assignment Questions
Report Writing FAQs
The Basics of Studying for Exams
Surviving Exams
Exam Skills
Plagiarism
The American Psychological Association (APA) Referencing System