What appealed to you about UNSW and your degree?
I’ve always loved aviation, ever since I could remember, and it was a natural progression for me to want to pursue a career in the aviation industry.
I was looking for a university program that would allow me to gain invaluable knowledge about the aviation industry in a holistic environment, and UNSW’s Aviation (Management) program was the first-in-mind. The university’s setting in multifaceted Australia was a huge draw, and its stellar global academic reputation and the strong credentials of the School of Aviation’s team definitively sealed the deal.
What is the most valuable thing you took away from your time at UNSW?
Looking back, I’m glad I made the decision to study at UNSW. I acquired vital industry-specific knowledge and insights under the tutelage of UNSW’s experienced team, which prepared me well for the rigours of a career in the very dynamic aviation industry. I also forged invaluable friendships and connections with schoolmates from all walks of life, which is something I hold very dear!
Where has your career taken you?
I joined Scoot (a Singapore-based low-cost carrier) as a Revenue Management Analyst fresh after graduation. My role involves maximising passenger revenue on flights through pricing and inventory controls (doing Dr Ian Douglas proud). I really enjoy working in the fast-paced and dynamic airline revenue management role, and currently manage a team of revenue management analysts and officers.
The invaluable aviation industry knowledge and experience gained through UNSW and Scoot have also allowed me to take on an Adjunct Lecturer role at Temasek Polytechnic’s Aviation Management diploma program. In this exciting new role, I teach night classes for an Airline Business module, allowing me to share my knowledge with budding aviation industry professionals.
What innovations do you think the industry needs?
The current static airline pricing model relying on fixed fare classes has been in use for at least the past 50 years. This is despite numerous innovations and advances in pricing models adopted by other industries, e.g., ride-hailing services. There is significant room for customisation and increased dynamicity in airline pricing, to leverage consumer willingness to pay and better target products at relevant passenger segments. This is with the end-goal of providing a more customised experience for each passenger and achieving better revenue outcomes for airlines.
What would your advice be for those currently studying or considering the study of Aviation at UNSW?
If you’re looking for a head start in the aviation industry, I cannot recommend UNSW’s Aviation program enough. Studying at UNSW Aviation will definitely equip you with the necessary knowledge and connections to place you well for a career in the aviation industry.
The aviation industry is currently in doldrums, and times may seem tough now, but hang in there! Aviation is the lifeblood of nations and economies, and a recovery is definite and on the horizon. The best is yet to come!